Twitter with Customers: Make Each Tweet Count

The following is a post by Patrick Mackaronis.

Twitter has taken over the social networking arena. Tweet or die has become the new sales and promotional mantra.

One of the big questions in marketing and public relations is how to use Twitter to its fullest while garnering the biggest benefits. One technique is to keep Twitter tweets value added, to the point, and forget about letting followers know every last detail of the day. Make tweets count.

Twitter’s Value Added Tweets

Make it worth the follower’s time to read the posts. The following items can help add value to Twitter communications:

  • Provide bits of research
  • Ask a compelling question that others can post answers for.
  • When others post questions, try to find the answers and become the go to Twitter person.
  • Always focus on posts that can benefit the readers.

Tweet Meaningful Events

When communicating for public relations or marketing purposes, followers do not want to know every detail of the messenger’s day. They don’t care about what they had for lunch (unless it was a great money saving special) or that their office just got painted.

Tweet about attending conferences, learning new skills, finding a great new book, or meeting a new customer that may be of interest to followers.

Avoid asking followers “What are you doing?” Instead tweet about just reading a helpful and informative article online.

Make Tweets Count

When Twitter first entered the social media arena, followers loved all of the small details of everyone’s life. As Twitter matures, people are becoming less and less enthralled about such time wasting details.

Mixing the new media with the traditional media has created an overload for many business professionals. It is tough to keep up with all of the social media options and continue to follow print, radio, and television. While Twitter continues to be all the rage, it is also beginning to become one of the most valuable ways to connect with customers.

As such, users need to make each and every tweet count. With the message at only 140 characters, the writing has to be tight and to the point. Tweets have to also be relevant, viable, and meaningful to followers.

For example, for those in the health care field, tweeting news about the progression of the proposed health care bill would be relevant and meaningful if followers are also in the health care field. For those in working to make the world a greener place, tweeting about new green initiatives, products, articles, books, or how a company is contributing to improving the environment would be viable.

Tweaking Tweets

Keep tweets short and simple. Think about a tweet before sending. Will followers appreciate the information or will be challenged by a question or if and how they will benefit from the tweet? If so, tweet it to the world.

Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.

Make Money on Twitter: 3 Sites that Offer Payment for Tweets

The following is a post by Patrick Mackaronis.

Twitter users can earn money by posting sponsored tweets. There are three popular sites that currently offer tweeters payment for posting ad campaigns. Here are options to make money on Twitter.

Make Money On Twitter With Magpie

Magpie is an ad network that pays tweeters to post campaigns (also called “magpie tweets”) among their tweets. Magpie-tweets are carefully matched to the topic that a Twitterer posts on his Twitter account (e.g. cooking, gardening, business). The frequency of posting depends on the ratio selected by the tweeter. By default, a magpie-tweet is posted every ten tweets. A magpie account holder, however, may opt to change this ratio. The minimum ratio is one magpie-tweet every 5 tweets.

To earn from Magpie, one must have a Twitter account and a PayPal account. Earnings are based on three compensation models: Pay-per-Sale, Pay-per-Lead, Pay-per-Click, and Pay-per-View. The minimum payout at Magpie is $50.

Magpie is currently the leading advertising network for Twitter with over 10 million Twitterers signed up at their program.

Make Money On Twitter With Sponsored Tweets

Sponsored Tweets is an advertising platform that connects advertisers with tweeters. Advertisers create sponsored conversations on Twitter and make offers to qualified tweeters. Tweeters earn money by writing tweets about the campaign and posting the required link.

To earn from Sponsored Tweets, one’s Twitter account must be at least 60 days old, have at least 50 followers, and contain at least 100 status updates.

Sponsored Tweets pays via PayPal and the minimum payout is $50. Sponsored Tweets is managed by Izea — the same company that manages Social Spark, Loud Launch, and Pay Per Post.

Make Money On Twitter With Twivert

Anyone who has a Twitter account and a PayPal account can sign up for Twivert.

At Twivert, an advertiser starts a campaign by creating a new tweet message and selecting a time slot between when the ad has to be posted. The advertiser also allocates an amount for the campaign and has the option to limit the number of impressions per day.

Twitterers have the option to limit the number of sponsored tweets per day and to select time slots when these campaigns should appear on their Twitter account. This is done via the auto-tweets feature where CPC ads are automatically posted on behalf of the Twitterer. Another option would be to pre-approve ads before they are tweeted.

Twitterers earn every time there is a genuine click on the ad. Once the earnings reach $30, a payout can be requested and received via PayPal.

All three advertising networks – Magpie, Sponsored Tweets, and Twivert – offer an affiliate program. Twitterers can send out unique referral links and earn more when their referrals get paid.

Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.

Online Book Marketing and Twitter

The following is a post by Patrick Mackaronis on online book marketing and publishing on Twitter.

With book publishing companies increasingly putting their authors in charge of their own promotional marketing tasks, Twitter is emerging as a viable place to market print books. Authors can use their Twitter accounts to tweet about when their books will be available, what they contain and how they came about.

Promotional Marketing for Books

Though there may be room for Twitter novels in the future of popular fiction, a more current online publishing use for Twitter is to use the feed to announce new book titles and to popularize a writer’s name.

Authors who have effective promotional marketing skills are creating larger followings for themselves by creating a more personal relationship with readers. Twitter provides a perfect avenue for writers to communicate directly with fans, drawing in more readers with this simple, personal communication.

Youth Online Book Marketing

The common perception of Twitter as a popular social marketing tool among the under-24 demographic may lead to its use in youth marketing. However, few people in that demographic actually use Twitter. Promotional marketing may be easy with Twitter, but youth marketing is better undertaken through Facebook and other sites with a high percentage of younger users.

Twitter Marketing Campaign

Many book authors use their Twitter accounts to update readers about new books coming out, the progress they are making on a book or to simply keep readers reminded of the author’s name. With a well-known Twitter presence, authors can attract attention for their books and build a name online.

Writers who use a blog often tie their Twitter accounts to their blogs by sending out a tweet every time there is a new blog post. The blog posts then discuss the book that is being marketed or the progress being made on a new book.

Online Marketing Tools for Publishers

Another way that Twitter has been used is to market a publisher by offering online fiction through Twitter posts. British book publisher Penguin did this with Slice, a story that the publisher made available through Twitter and blog posts. Many online book publishers use Twitter to announce new titles.

Online Book Marketing

In the future, book authors may offer excerpts of their books on Twitter to keep readers interested in the next installment and to interest readers in buying the book. This type of book marketing is already used on blogs and in online bookstores like Amazon. A Twitter feed that allows customers to get a taste of a book can’t be far behind.

Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.

Tweasier: A Promising Twitter Web App

The following is a post on up and coming Twitter web app Tweasier written by Brabble CEO and Founder Patrick Mackaronis.

While most Twitter clients offer features aimed both at a general audience and at business users, the success of HootSuite in the business and corporate market has led to competitors following the same specialized route. One recent entrant into this field is Tweasier, a U.K.-based company whose web-based client is focused on detailed statistics. But Tweasier also wants to position itself as a client for individual users, and here its current version has a few too many shortcomings to make it a replacement for the more established players.

Tweasier is focused solely on Twitter and lacks support for other social networks

As with other web-based clients, Tweasier requires you to sign up for an account so it can manage your statistics. Once you’ve registered and logged in, you can add multiple Twitter accounts and manage them simultaneously. Unfortunately, Tweasier is strictly a Twitter client and nothing else. Where HootSuite also provides support for Facebook and LinkedIn, you won’t find any such support for other services here. If you need to post status updates across a variety of social networks, Tweasier isn’t the client for you.

Where Seesmic Web and HootSuite use a multi-column interface (and HootSuite further organizes its columns through browser-style tabs), Tweasier’s presentation is strictly single-column. Switching between the main timeline, replies, and direct messages is done by way of the menu bar on the left side. These options can also be accessed from buttons on your profile page. Tweasier is initially slow in loading data from Twitter- in testing with an account with 1094 followers, 444 favorites, and a number of replies, the reply and DM columns initially refused to show any tweets whatsoever but fully loaded the columns after fifteen minutes of usage.

Tweasier lacks real-time loading and its interactions with Twitter are slow

Loading in general is an issue for Tweasier. Now that TweetDeck for Google Chrome has proven that it’s possible to employ Twitter’s User Streams API to enable real-time updating in a web-based client, there’s no excuse for not doing so. But just like HootSuite and Seesmic Web, Tweasier lacks real-time streaming updates. It’s actually even more annoying in this respect than HootSuite, because at least that client allows you to manually set the interval for refreshing the timeline. If Tweasier contains such an option, it’s buried somewhere that isn’t obvious. The FAQ states that Tweasier tries to manage the API in such a way as to avoid rate limit errors, but gives no indication of its methodology for API management.

Options for interacting with tweets are the most limited of any current client. There are only three buttons accompanying each tweet: open in new window, reply, and favorite. This means Tweasier lacks a native retweet option- you either have to manually copy and paste the tweet, or click “open in new window”, which takes you to Twitter itself and allows access to its retweet button. But isn’t the whole point of a Twitter client to replace the Twitter web interface? Tweasier locates buttons for following and unfollowing and sending direct messages beneath users’ profile pictures, and these functions work as advertised.

Options for tweeting in Tweasier are limited compared to TweetDeck or Seesmic

But apart from offering a scheduled tweet feature comparable to HootSuite’s, the options for tweeting are sorely limited. There are no pop-up notifications of any kind, no media uploading features, and the same inconvenient URL shortening found in all other web clients except TweetDeck. Tweasier has an option for linking to your Bit.ly account, but in testing the shortened links did not transfer to Bit.ly automatically as they do with the desktop version of TweetDeck.

Where Tweasier excels is in providing a wealth of statistical information. Within the timeline itself, it lists the number of followers for each user and the client used for tweeting, and while this pales in comparison to the data Seesmic Desktop 2 provides in the same space, it’s still more than you’ll find in most web-based clients. Tweasier also offers detailed metrics options from its Statistics menu, with graphs and charts covering how often and when you tweet, when you get the most replies, frequency of retweets, and link sharing.

Tweasier’s detailed stats features are undermined by technical issues

The problem is that the statistics pages are plagued with technical issues. Frequently, they refused to load at all, yielding an error page instead. When they did work, they loaded incomplete data. The friends and followers graphs were missing a year and a half’s worth of information, and the link statistics chart showed only links shortened by Bit.ly through Tweasier and not other links associated with the same Bit.ly account.

Tweasier is clearly very much a work in progress, and it should improve once many of the technical issues are ironed out. Still, it’s hard to see it appealing to individuals who are already using established Twitter clients. It lacks too many of the features that TweetDeck and Seesmic have caused us to take for granted. But if the developers add support for more services and improve its stability, it could easily compete with HootSuite in the business market and with people who are interested in charts and graphs.

Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.

Twitter No-No’s: Ten Things To Avoid Doing

The following is a post on ten Twitter no-no’s written by Brabble CEO and Founder Patrick Mackaronis.

Twitter can either be a powerful marketing tool, or a waste of time, depending on how you use it.

Instead of going over the benefits of Twitter as a marketing tool (which will be in another article), this will explain 10 things you should never do on Twitter.

  1. Market yourself too much

If all you do is market your own work, people will get tired of you real quick. Twitter is a community, so you need to be sharing other people’s work as well. Plus, retweeting is a great way to get noticed.

  1. Post just a single link

If you post just a link without any description around it, it means absolutely nothing to us. Say something clever in front of the link to entice people to click.

  1. Post the sample link/phrase over and over and over again

If all you do is post your website or phrase tweet after tweet, you’re going to lose followers real quick. Twitter may be a great way to market yourself, but if this is the method you choose, you better be prepared for no followers.

  1. Complain

Hate to be the bearer of bad news, but nobody likes a negative nancy. People aren’t going to be able to take that for very long. People want to follow upbeat individuals who have something of relevance to say.

  1. Never follow anyone

Unless you’re a celebrity, at first you’ll need to follow everyone that follows you. It’s not only common courtesy, but you’re showing that you care about what they have to say.

  1. Never provide an image

If you never upload a picture, it will be highly unlikely that you’ll get many followers. People like to know that there’s a real person behind the tweets.

  1. Never provide a description

If there’s nothing in your description box then there’s nothing telling people why they should follow you. What makes you awesome? That’s what should go in your description box.

  1. Praise how awesome you are

If all you do is praise how great you are at whatever you do, you’re going to lose followers quickly. We want interaction and we want to be noticed just as much as you do.

  1. Never interact with others

If you never retweet, @ or interact with anyone in general, your authority on Twitter will dwindle. As stated above, people want to be heard and noticed just as much as you do.

  1. Be following 1,000s of more people than are following you

If you’re follow a ton more people than are following you, it looks bad. Don’t follow more than 30 people than are following you. Even 30 is pushing it, but I realize we all need to start somewhere.

Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.

All a Twitter: Still The Best Book About Twitter

As Twitter has grown in popularity, a number of guides have appeared on bookstore shelves promising to help ordinary people understand and make efficient use of its features. One of the earliest of these volumes is still the best: All a Twitter: A Personal and Professional Guide to Social Networking with Twitter by Tee Morris.

While the book’s consideration of Twitter clients has dated somewhat, the advice Morris gives for using Twitter is just as applicable now as when the book was first published.

Tee Morris covers the basics of using Twitter and how it’s different from Facebook or IM programs

Tee Morris is the rare author who is equally skilled at writing technical guides and fiction (he specializes in detective novels and steampunk fantasy), and his personal voice gives All a Twitter much of its appeal.

Though he does work regularly with technology, creating and producing podcasts in particular, he approaches Twitter from the perspective of an ordinary user. This makes All a Twitter far more useful to the average person than the many online articles about learning how to use Twitter, as the latter tend to focus more on a business audience.

The early chapters of All a Twitter cover the basics of Twitter usage. One of the most useful points Morris makes here is that Twitter is distinct not only from other social networks such as Facebook, but also from IM programs, and that trying to use Twitter to converse in the same way as with an IM program is a bad idea.

Yes, Twitter is about conversation and engagement, but it’s a different sort of conversation, and Morris gives good advice as far as differentiating the kinds of conversations that should be private as opposed to public.

Morris provides useful advice for getting started on Twitter and editing tweets for conciseness

From there, the book tackles the basics of setting up an account. While tech-savvy types will already know how to do the things Morris discusses in these chapters, the level of detail he provides is perfectly suited to new users.

He walks the user through each step of the process, from registration and login to writing a good Twitter profile bio and choosing appropriate display pictures. In particular, he discusses how it’s best for individuals to use images of themselves while logos should be used only for corporate accounts using Twitter for business purposes. This is advice is in keeping with Morris’ overall focus on personalizing the Twitter experience.

Naturally, this advice extends to actually writing tweets, and as a professional writer, Morris is in the perfect position to discuss how to edit and consolidate thoughts to create the perfect, compelling tweet. In a medium that limits the user to 140 characters, concise expression is key, and Morris gives step-by-step examples of whittling away at a sentence until only the essentials that fit within the limit remain.

(He also makes no secret of his disdain for services that allow users to write longer tweets, something that defeats the whole purpose of the character limit.)

The book’s discussion of Twitter’s signal-to-noise ratio is one of its most effective sections

Morris also focuses on the notion of the signal-to-noise ratio on Twitter, meaning how to strengthen the flow of useful information while filtering out useless or negative ideas. In explaining this idea, he goes against the conventional wisdom of many self-appointed Twitter gurus (Guy Kawasaki in particular) by stating that it isn’t always a good idea to follow back everyone that follows you.

His reasons for this make perfect sense for individual users: why follow back spammers and bots who will only contribute noise to your Twitter feed? Instead, it’s best to find the accounts that will contribute the most to the signal and follow them, whether they follow you or not. It’s nice to see some common sense applied to this question, rather than a regurgitation of received ideas.

A large portion of the book covers individual Twitter clients, with chapters focusing on desktop programs, iPhone apps, and clients for other smartphones. (Morris admits he has little experience with the BlackBerry and relies on other contributors- fully credited in a highly personable fashion- to flesh out this section.)

Naturally, this part of the book is the most dated, though one conclusion remains the same- TweetDeck is still the dominant desktop Twitter client. But since Morris regularly reviews new clients and new versions of older programs on his Bird House Rules podcast, there’s plenty of supplementary material available to make up for these chapters being out of date.

The book also skillfully deals with Twitter’s negative side

Morris also covers some of the less positive aspects of Twitter: dealing with spammers and bots, how to avoid alienating followers with excessive personal information, and how to avoid becoming too addicted to Twitter. He discusses going on a “Twitter fast” for a week to decompress and engage with the real world, and it’s a worthwhile suggestion for avoiding overimmersion in social media.

On the whole, All a Twitter remains the best book published on the subject of getting the most out of Twitter. Tee Morris has an engaging personal style that makes the book highly enjoyable, it’s structured in a cohesive way so as to first introduce new users to the basics and then to the more complex tools available to power users, and it doesn’t shy away from the less positive aspects of Twitter and social media as a whole. It’s a great starting point for anyone new to tweeting, and a good refresher for veterans of social media.

Twitter/Facebook for Fundraising: Social Network Fundraising

As described on Facebook’s “Causes” webpage, the application was developed to provide individuals with the opportunity to raise money for a specific cause, bypassing the massive overhead which most charities must provide in order to raise money.

A Facebook user can select a register U.S. or Canadian 501(c)(3) nonprofit, create a “Cause” page around it (similar to a Facebook group), and recruit their friends to join the Cause and donate money, through a credit card or a linked Paypal account.

Criticism of Causes

The Chronicle of Philanthropy discussed how Facebook’s application, by June of 2008, had only raised $2.5 million dollars, when the site at the time had 12 million users. Thus, each user contributed on average 2.1 cents.

The Chronicle detailed a weakness with this application, that users can add the application to their site, choose their causes, and appear to represent the cause without actually donating any money to the cause.

Paypal Widgets

Paypal has made available a feature through their site in which an individual can add a widget to their Facebook or Myspace page to raise money for a cause, such as a 5K race or environmental group. This allows users to see how much has been donated and how much needs to be donated, and provides the opportunity for others to donate to a cause.

Firstgiving’s Customizable Pages

The website Firstgiving allows users to create a personal fundraising webpage for their cause, which can then be linked to their Facebook, Twitter, or other site. Firstgiving takes a 7.5% comission from each transaction made.

Twitter Fundraising through Tipjoy

Tipjoy is a downloadable application for Twitter which allows the user to place a “tip jar” on their site, allowing people to donate to their cause. Each donation is then “tweeted” with an @ symbol in the newsfeed.

Beth Kanter and Tweetsgiving

As described on her blog, Beth Kanter, with less than 100 Twitter-ers, used Twitter to raise $2657 in 90 minutes for Leng Sopharath, an orphan from Cambodia, providing tuition to allow her to attend college for a year. They went on to raise sufficient funds to send an additional Cambodian orphan to college.

Kanter recommends using the Tweets to tell a story, providing readers with enough information to feel like they are part of the story. She also suggests small, attainable targets and limited timespans. Finally, she says that offering participants a tangible step to show their support, such as changing their profile picture to that of a frozen pea, may provide a means to build momentum for a cause.

Online Publishing and Twitter

Just as some blogs have generated enough interest to bring major publishers around with offers of book deals, Twitter users now also have the same potential. Twitter users like Justin Halpern have turned their Twitter popularity into print book success. The book Sh*t My Dad Says, based on the Twitter account of the same name, is in Amazon’s top 10 best-selling books, as of today.

Online Publishing With Twitter

Some writers may use their Twitter feeds as a way of attracting attention for online fiction, such as full novels. There are several Twitter novels that have been published online through the site. These novels are broken into 140-character increments like all Twitter communications.

The small nature of each Twitter post and the chronological order of each post, with the newest post at the top, make creating and reading a Twitter novel difficult. Once the novel has been completed through Twitter, the reader must read it backward from the very beginning, scrolling through page after page of posts to find the beginning.

Because of some of these logistical constraints, and because of the lack of big-name authors in the Twitter novel game, novels that are first published through Twitter have not yet found any success. However, the popularity of Halpern’s Sh*t My Dad Says Twitter feed and book may spur on more creative Twitter feeds that seek attention from the publishing world. Some of these may eventually result in a Twitter novel that finds a following.

Writers Self Publish Twitter Fiction

Some of the Twitter novels that have been first published through the micro-blogging site have been recreated as self-published print books. None of these have found much popularity or popularized the idea of a micro-serialized novel. It will likely take a popular writer with a well-established readership to create public interest in Twitter novels, short stories or other fiction serialized through the site.

Through Twitter isn’t the perfect platform for a novel, it is simple to use and costs nothing. It is a good platform for some writers to self publish their novels or to start non-fiction posts that grab attention and lead to print book offers. It’s also an effective online marketing platform that can broaden a writer’s readership. And for creative people who aren’t after print book deals, it’s an opportunity to self publish immediately and to gain an audience for the work. They can get published anytime they choose and wait for a following.

Track Santa Claus: Let Your Kids Talk to Santa on Twitter

It was only a matter of time when Santa decided to hit Twitter. Twitter is the social networking site for anyone who wants instant information on current status, so why wouldn’t Santa Claus take advantage of one of the most popular websites online?

Twenty years ago, kids stayed up late at night baking cookies and leaving milk and cookies for St. Nicholas. Now, the Internet brings a new era of Santa Claus interaction. NORAD now offers Santa Claus updates on Twitter. As Santa Claus travels around the world on Christmas Eve, his location and status are reported on Twitter. This is a fun tool for kids to interact with Santa while curling up with a laptop in bed.

NORAD Santa Claus on Twitter

Several Twitter Santa Claus accounts exist. The official Twitter Santa Claus account for NORAD is @noradsanta. The account is not very active throughout the year, but after December 1st, activity on the account increases. NORAD Santa also has a Facebook page. Kids can post on the wall and watch Santa from both accounts.

Chatting with Santa on Twitter

Want to chat with Santa all year? @santaclaus also offers direct contact with old St. Nick. Kids can talk to Santa to tell them how good they have been all year. They can ask for presents, wishes and other Christmas cheer from the old man in red. The account also keeps kids up-to-date in toys and other Christmas wishes for the year. Instead of sitting on Santa’s lap in the mall, kids can ask for gifts on Twitter. This is also more affordable and convenient for parents.

Chat with an Adult Santa during Christmas

Even adults need playtime, and @loadedsanta offers some laughs during the Christmas holiday. Loaded Santa is the antithesis of the child-like Santa, and it offers adults a laugh during the holidays or during Christmas parties.

Adults are able to chat with a Santa Claus with stress, work, and even find out how frustrated he is while traveling around the world delivering presents. Loaded Santa offers adults an alternative to the cheery, happy Santa with a more cynical display of Santa’s mood during Christmas Eve while traveling around the world delivering gifts.

These Santa Twitter accounts are fun for kids and adults who are looking for a way to chat with Santa during Christmas. These accounts are active during December, but some are active into January and after the holidays.

Auto Populate a Twitter Account: How to Automate Posts as Tweets

Bloggers who use the WordPress platform can automatically add new blog posts to their Twitter account without having to sign into Twitter. The WordPress plugin TwitPress makes it easy to create post links to the blog that do not exceed the 140 Twitter character limitation.

WordPress bloggers interested in utilizing the feature must download the free TwitPress plugin available from WordPress.org.

TwitPress Installation and Configuration

  1. After downloading the plugin, extract the compressed file and upload it to the wp-content/plugin folder of the WordPress blog.
  2. Activate the plugin by signing into the Administrative area of the blog and accessing the Plugins tab. Once TwitPress is activated, all that is left to do is configure it to post to the Twitter.
  3. Navigate to the Tools section of the blog and click on the TwitPress link. Configure the plugin by entering the username and password for the Twitter account. Make sure to modify the default Twitter wording for the new blog post. The default format is: New entry: title link
  4. Save the updated options and test it out by posting a new blog entry. Make sure to check the Twitter account to ensure the post displays properly.

Tweet Later for Non WordPress Blogs

Bloggers who blog on a non WordPress platform can achieve the same functionality by using a service such as Tweet Later. Tweet Later allows bloggers to upload posts automatically to any Twitter account.

Tweet Later Registration and Configuration

  1. Visit the Tweet Later website and register for an account.
  2. Sign in and add the blogs for which the posts should automatically post to the Twitter account.
  3. Configure the settings to automatically send new post entries to the Twitter account.

Tweet Later has many options that are not available to bloggers using the WordPress TwitPress plugin. Among other features, Tweet Later allows bloggers to auto follow new followers to their Twitter account. Additionally, new tweets can be pre scheduled. This feature comes in handy for bloggers looking to ensure the special happy birthday wish is sent on time or for sending timely acknowledgements of special dates and/or anniversaries.

Making the Decision Between Tweet Later and TwitPress

WordPress bloggers looking for an easy way to auto update Twitter accounts; TwitPress is the way to go. However, any blogger looking for additional features whether the blog platform is WordPress or not, Tweet Later is more robust and offers a host of configurable options. It all boils down to using the right tool to meet the blogger’s needs.