The following is a post on ten Twitter no-no’s written by Brabble CEO and Founder Patrick Mackaronis.
Twitter can either be a powerful marketing tool, or a waste of time, depending on how you use it.
Instead of going over the benefits of Twitter as a marketing tool (which will be in another article), this will explain 10 things you should never do on Twitter.
- Market yourself too much
If all you do is market your own work, people will get tired of you real quick. Twitter is a community, so you need to be sharing other people’s work as well. Plus, retweeting is a great way to get noticed.
- Post just a single link
If you post just a link without any description around it, it means absolutely nothing to us. Say something clever in front of the link to entice people to click.
- Post the sample link/phrase over and over and over again
If all you do is post your website or phrase tweet after tweet, you’re going to lose followers real quick. Twitter may be a great way to market yourself, but if this is the method you choose, you better be prepared for no followers.
Hate to be the bearer of bad news, but nobody likes a negative nancy. People aren’t going to be able to take that for very long. People want to follow upbeat individuals who have something of relevance to say.
- Never follow anyone
Unless you’re a celebrity, at first you’ll need to follow everyone that follows you. It’s not only common courtesy, but you’re showing that you care about what they have to say.
- Never provide an image
If you never upload a picture, it will be highly unlikely that you’ll get many followers. People like to know that there’s a real person behind the tweets.
- Never provide a description
If there’s nothing in your description box then there’s nothing telling people why they should follow you. What makes you awesome? That’s what should go in your description box.
- Praise how awesome you are
If all you do is praise how great you are at whatever you do, you’re going to lose followers quickly. We want interaction and we want to be noticed just as much as you do.
- Never interact with others
If you never retweet, @ or interact with anyone in general, your authority on Twitter will dwindle. As stated above, people want to be heard and noticed just as much as you do.
- Be following 1,000s of more people than are following you
If you’re follow a ton more people than are following you, it looks bad. Don’t follow more than 30 people than are following you. Even 30 is pushing it, but I realize we all need to start somewhere.
Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.