Facebook for Businesses – Best Promotion Tactics

The following is a post by Patrick Mackaronis.

Regardless of the size of a new business or company, many industry leaders are turning towards social media websites like Facebook to reach out to larger population of potential customers. However, not all companies are aware of the best business practices to use when using Facebook in this manner. Here are a few tips to consider when setting up a Facebook for businesses.

Facebook for Businesses: The Difference Between Profiles and Fan Pages

When first creating an account on Facebook, new users will be asked if he or she wishes to create a profile or fan page. What is the difference, and which should be used for a company or business? Simply put, this depends on the approach a company wishes to take in order to reach out to new customers.

For example, Facebook profiles are meant to be more personal in nature. Sharing personal photos, links, or personal status updates are commonplace with profiles since these accounts are usually managed by one person. Businesses can use profiles to reach out to a target customer population by creating a profile for a company mascot, for example. However, individual company employees should steer clear of creating profiles as Facebook requires the user to include personal information for profile accounts. In addition, other Facebook users become “friends” of profiles and have the ability to comment on the company’s profile page. In many ways, this can be dangerous for the business, especially in the event of negative (and sometimes vulgar) comments from other users.

As an alternative, companies may wish to create a fan page on Facebook. In this instance, personal information is not needed in order to create a fan page and multiple account users can manage one page at a time. Company logos, events, and photos can be used on fan pages as well, however the account manager can limit the interactivity of other Facebook users on the company page. Furthermore, other Facebook users become “fans” of a fan page and are substantially limited to how he or she can interact with or alter content on a company’s fan page.

Update Content Regularly on Facebook

Perhaps the biggest downfall that companies using Facebook notice in advertisement success rate is lack of consistent and updated information. When using Facebook for businesses to reach out to new customers, companies should designate a department, team, or employee as being responsible for updating their profile or fan page regularly. For best results, companies should update Facebook at least once a week. These updates need not be major and can simply be sharing a new photo, internet link, or status update.

The two tips mentioned above can serve as a great start for any company thinking about using Facebook for their advertising methods. As social media continues to grow in number of users and popularity, companies would be well-advised to try their hands at other networking sites as well.

Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.

Facebook Advertising for Internet Marketing Campaigns

The following is a post on utilizing Facebook advertising for internet marketing campaigns by Patrick Mackaronis.

When it comes to talks about advertising online, Facebook is growing in popularity. With the 400 million active users typically on the social networking website for almost an hour per day, it’s no wonder why so many online advertisers are beginning to use it as part of their internet marketing campaigns.

The Process of Creating Facebook Advertisements

Among the most appealing features of Facebook advertising is its ad-creation platform. Using the interface, online advertisers can create Facebook ads as easily as they would submit any other type of content (links, wall posts, status updates, or images) on this social networking website. They also have the option to link to an external website or a page they have created on Facebook.

Because of this simple platform, all there is to designing a Facebook advertisement is a link, a title with a maximum of 25 characters, an advertising copy composed of 135 characters, and an image. There’s no need to worry about design concepts or layouts. There’s also no need for skills on Photoshop or similar image editing software.

Once the advertisement has been designed, Facebook advertisers just need to specify their target audience. Facebook allows them to do so through both demographics and psychographics. Then, advertisers specify a daily budget, an ad schedule, and a maximum bid (per click or per 1,000 impressions). After that, advertisers need only to review entries and submit.

The Facebook Advertising Team’s Review Process

Upon submission of the ad creation form, it is added to the queue of advertisements that the Facebook team needs to review. Basically, they approve and reject ads depending on whether or not they meet the social networking website’s content guidelines. If an ad is approved, it is run according to the specified schedule. If it is rejected, the advertisers have the option to revise their entries and try submitting again.

It is worth noting that Facebook is incredibly hard to deal with for advertising inquiries, and have a tendency to ban accounts without warning. Online marketers advertising offers that fall outside the terms of service are destined for a headache by using Facebook’s advertising platform. Nevertheless, there are practices that make it easier to get approval for Facebook advertisements.

Although there are downsides to Facebook advertising, they are almost negligible to online marketers running legitimate campaigns and promoting ethical online businesses. What’s important to consider is that this social networking website offers a legitimate platform for reaching a massive number of users around the world in a simple yet effective manner.

Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.

Facebook Tabs and Pages for Social Marketing

The following is a post on Facebook tabs and pages, and their use in social media marketing by Brabble CEO and Founder Patrick Mackaronis.

If you are in business or promoting a non-profit organization you probably use Facebook for personal and professional networking. Using a Fan Page on Facebook to promote your company or group is a common way to introduce and maintain relationships with “fans” of your business.

A crop of new technology startups are competing for the privilege of providing you a way to easily create custom Facebook tabs and pages. Let’s look at a few of the companies offering custom Facebook tabs for your company Fan page. None of the applications reviewed here provide customized personal pages, these are strictly for businesses, groups and organizations.

These cloud based solutions connect with your Facebook Fan page(s) and allow you to create and add one or more new custom Tabs and Pages. Some of these applications allow you to use your new custom page for your Facebook landing page. This means when new visitors arrive at your Fan page, they see a customized page, and not your “Wall”.

Facebook Tabs, Many Pages with TabSite

TabSite allows you to create and manage content on one custom tab,per account. One simple template page gives most users the tools they’ll need to design a graphic and link heavy page. The custom facebook page can include have images, videos, and text. Online help is minimal, but email support response is good.

One of the interesting and different aspects of TabSite vs it’s competitors, is the ability to create sub-tabbed pages on the main TabSite page. Each sub-page can have its own custom tab and contain linked buttons, graphics, video, text and more.

TabSite offers a free version that does not expire, but also does not allow you to give the Tab a custom name. Even with the free version it does allow you to create a custom page with the name “Welcome” or “TabSite.”

Subscriptions start at $5/month if you want to add a tab with a custom name. TabSite is not difficult to use but does require some knowledge of HTML, web site design, and basic internet applications.

SplashTab Offers Many Page Layouts

SpalshTab offers a 14-day free trial to try out their service. Unlike TabSite which gives you unlimited page design freedom and no templates, SpashTab gives you many template choices, meaning preformatted pages where you fill in the areas with video, text, graphics and links. The Premium subscription allows you to create your on page layout or template if you can’t find a template that suits your needs.

The Tab names are limited to those on a menu list. There are enough to match up to most common page content, and if you must have a custom Tab name they will do that for an additional fee.

Each account or SplashTab is for one Facebook Fan page only. Additional custom Fan pages require their own paid accounts for each Fan page. Some templates contain buttons or links that require a secondary subscription but do not alert you to that prior to selecting the template. Online help is virtually non-existent on the website, but you can send a message to tech-support.

SplashTab is easy to use with the same level of skill as TabSite, and the templates are very useful and make creating a custom Facebook page fast and easy.

Widgets Galore at NorthSocial

NorthSocial is another new and very slick Facebook Custom Tab and Page application that offers a 14 day trial. NorthSocial differs from the others in offering multiple pre-made apps that are added to a custom page with a couple of clicks. NorthSocial offers everything from customizable sweepstakes, contact, and product pages called “Show & Sell” which links directly with your shopping cart. In addition you can plug in photo galleries, video applications, rating and discussion modules.

Set up and configuration is only a few clicks, which connects NorthSocial with your Facebook account. Subscriptions start at $19 a month. How-to videos are available for each application without having to log in, so you can get a very good idea of what’s involved before signing up.

With the free accounts and trial subscriptions you could give each of these a try and see which best meets your needs. Each application has a strength that distinguishes it from its competitors. Compare and decide which has the features most important to your social network marketing strategy.

Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.

Social Network Site Launches Facebook Stories and Facebook Places

Last month, a popular social networking site reached an important milestone. On 2014, Facebook announced 500 million people now actively use the service. The site has grown by leaps-and-bounds in just a few short years since its launching in 2004. In fact, Facebook is touted as the world’s largest social networking site with a population larger than the United States, Mexico and France combined.

Social networking websites allow users to connect with friends, family and loved ones all over the world. The social networking giant recently announced the launching of two brand new tools – Facebook Places and Facebook Stories.

Facebook Stories

In July, the social networking site launched its new Facebook Stories feature. Whether inspirational, political, humorous or heartfelt, users can now share personal stories or read the stories of other users.

The stories are categorized by a variety of themes including love, politics, military, pets, health, sports, college, religion, family and reunions. Users can also select stories by geographical location by clicking on the integrated Bing map available in 2D, 3D, aerial, bird’s eye and road views.

Sharing a story is simple – just write the story and select the appropriate theme. The story will be shared with friends via the News Feed. The most popular stories will be featured in the “Most Popular” section of the site.

Facebook Places

If you have a special location you’d like to share with friends and family, Facebook Places may be just the ticket. The new location-based service allows users to share their favorite restaurant, beach, camping spot or show with others in real time from a mobile device.

Whether you are enjoying an action-packed flick or eating a great meal, Facebook’s new geolocation features allow your friends to know exactly where you are. The check in option allows users to share exact whereabouts with other users. Once checked in, your information will appear on the Facebook Place page, News Feed and your Wall.

The application is simple to use. Just click the “check in” button and select your location. If the location is not listed, add it to the list. The “Here Now” section of the application allows users to see who else is in the area. And if you “tag” any friends you are with, they too will be part of the update. Depending on customized settings, users select who can and cannot see the information.

In order to use Places, the newest Facebook iPhone application must first be installed on your device. Users with other web-enabled mobile devices will be able to use the feature in the future. Places is currently being rolled out and is only available in the U.S.

Facebook Places Privacy Concerns

While various organizations and users have criticized Facebook’s lack of privacy controls and security features, the social networking site is pushing back against the criticism regarding Places. Users control aspects of the Places feature by accessing individual account settings located on the top-right hand of the Facebook page. Users can select one of the four privacy options under the “Privacy Settings” area. By clicking the “Customize Settings” link, users can fine-tune personal settings as well. Visit Facebook for more specific information on privacy issues.

Facebook Places and Stories are just two more reasons to connect with friends and loved ones on Facebook.

How to Set Up Business Fan Pages on Facebook

At this point in the process, many businesses have considered their customer bases, and determined that they should have Facebook presences. They have selected the right personnel for their social media work, and are ready to get underway… but how to get started?

How to Create a New Business Facebook Fan Page

The following are some basic guidelines and instructions for the preparation of the Fan Page:

  • Don’t create a “personal page” misrepresenting a business as an individual human being. Not only is it dishonest, it means the business won’t have access to the “insights” tools available.
  • Instead, fan a few businesses on a personal Facebook Account to see how they manage the Fan page.
  • To create a new page, begin by logging in to the personal Facebook Account of the individual who will be responsible for the Fan Page
  • From there, access a business fan page, and scroll down to the bottom.
  • In the right-hand column, click on the link to “Create a Page for My Business” (see image below)
  • Complete the short form to create the account.

Once the account is set up, then it will need to be correctly administrated.

How to Assign Administrators for a New Business Facebook Page

The person who created the page is automatically designated as an administrator of the account. For businesses, it is a good idea to have more than one person established as an administrator for the Facebook page. This allows the business to retain control over the account in the event of illness or turnover, and it provides more than one team member the opportunity to look at the insights and provide updates and customer interactions.

The individual who created the page can add additional administrators by:

  • Clicking the “Edit Page” link directly below the “?” placeholder for the profile photo.
  • Scrolling down to the “Admins” box in the left-hand column of the administrator page (about the fourth box down). The existing administrator will see his or her own profile picture in this box already.
  • Click the “Add” link in the upper right-hand of the box.
  • The pop-up allows the administrator to select team members from among his or her friends, or by entering an email address. The email address entered must be the one that is tied to the second administrator’s active Facebook account.
  • Click the “Add Admins” button, and the other person will receive an email notification that they have been made an administrator.
  • For that person to access the page, they must log in to their personal account, and Search for the page title in the search box in the upper right corner of Facebook. The page will appear to all admins, even before it has been published.

When to Publish the New Corporate Facebook Fan Page

Prior to publishing the page, businesses will need to set up initial information. The tools and user interfaces are very similar between personal Facebook pages and those for businesses.

At minimum, a business page should include a Profile photo, and the small text box beneath the photo should have a brief statement about the business.

The “Info” tab should be complete with the business hours (if applicable), website, and additional contact information. This area is particularly important if the Fan Page supports a brick-and-mortar store somewhere!

At this point, the business page can be published. After publishing the page by clicking on the link in red text at the top of the page. (see image below)

How Often to Post Updates, and What to Post

How often a business should post updates is going to be determined by the business and the marketing goals for the page. Best practices suggest a minimum of 2-3 posts per week, and at maximum one post per day from the business account.

Remember, the Fans of a Business Page have “Fanned” the account because they want to hear updates and news about the business, the industry, events and anything related to it. They will receive these updates on their personal newsfeeds, regardless of whether they are logged into regular Facebook or Facebook Lite.

Businesses add pages to Facebook to generate conversations and to create a new way to interact with customers – not to sell or convert Facebook Fans to leads. (That’s what the business website is for!) Use this as a way to spread the word!

How to Attract Fans to a Business Facebook Page

One of the things that Facebook users like about the Business Fan Page setup is that they are able to “pull” information about their favorite businesses to them, without having unwanted information “pushed” at them. As a business familiar with advertising and marketing techniques, this concept is tough to act upon.

A few ways to begin the process of building fans include:

  • Start off with promoting the Facebook page among employees and friends. This will start getting the word out to the personal page network.
  • Add a link to the fan page to the homepage of the business website, inviting visitors to become fans.
  • Create an email blast telling your email list what news and information they will have access to if they “fan” the business.

Use the Insights box (Administrators will see this below the profile picture on the Business Page) to track interactions with fans, how many new fans have been added, and how many have dropped off the page. This will give the business a great way to track the success of the Facebook initiative.

The Key Tips to Staying Motivated While Working for a Startup

The startup industry today is an increasingly growing scene that is beyond just a company, a brand or a product – it’s become a new way of life that is extremely attractive to work in and join, especially with the youth and college graduates.

Beyond this experienced executives are now leaving high paying salaries with stable companies to join startup companies at an increasingly high rate as well that is also on the rise. But why leave a stable job that has security and a steady paycheck in it, to join a group of younger, less experienced people, on an environment that is full of insecurity, not stable and paychecks come and go in phases especially in the early stages of the company?  Further how do you stay motivated as an employee in order to stay focused and truly grow with the startup company when the environment can feel like a roller coaster at times?

TAKE IT ALL IN
1- Startup’s are an experience that most people don’t ever get to participate in throughout their lives. There is action, fast paced growth and all types of personalities, people and events daily. The trick is to take it all in. Learn how to really get to know your team. Work with them. Learn from them. Help them hit goals. Leave any feelings of jealousy, internal competitiveness, or negativity at the door of a startup. Those characteristics do not make for lasting roles in these environments. You must be positive and work hard to enjoy the experience and if you want to grow. You will soon feel like part of the team and a true feeling of self worth. You will become accepted and valued more in a startup as a team member from hard work and dedication than you will in any other business model.

FOCUS ON YOUR AREA
2- Many times employees want to jump around, offer advice and input in other people’s areas of the company, or even take on too many jobs by them self. This is not rocket science. You will indefinitely spread yourself too thin. Focus on your area. Become amazing at what you were hired to do. Make your work awesome. Make your campaigns stick out get noticed by results. Learn how to pass off work to others when applicable. Delicate if your able to do so. Get your area to shine bright and stick out to all in the company. Too many jobs and doing things all by yourself will ultimately lead to not feeling like you ever get things done. A feeling of stress will take over when you’ve nothing to stress about other than doing things your not supposed to be doing to begin with.

TRAIN YOURSELF TO GIVE YOUR ALL
3- Last but not least. Take your job seriously and give it your all. We all know it, there are many jobs out there that we have all either done or know people who do them where you have the ability to “fake it” and present the appearance of working and getting things done. This is next to impossible to pull off I’m a startup company. If this is your plan take it to a big company where you can hide in the back row and never move up. But in a startup you need to work hard. You can do this by training yourself to have a schedule in your day, make a routine and stick to it. Try to always push yourself. Plan to get up and kick ass. Your energy will show in your work. You will motivate your team as they continue to motivate you.

Startup’s can be a fun and exciting place to work for the long term if you take the job seriously. Staying motivated is the trick, use these few steps above to continue to kick ass each day at work.

Motivating a Team in a Startup

Today working for a startup can be very stressful but can also be very self rewarding at the end of the day. Startup’s seem to have more of a significant effect than working for a regular company as they are more stressful and more rewarding as well.

Things seem more dramatic and serious because the team is smaller and resources are lighter. However a win is 10 times more powerful and the success and sense of accomplishment goes far deeper as you hit these goals with a smaller team and primarily off everyones contributions and dedication to the project.

As a Founder , CEO or managerial figure of a startup you must motivate your team. It’s critical that you lead by example and that you never dictate orders constantly as a Boss, but as a leader. CEO of Brabble, Patrick Mackaronis says, “When trying to execute on any type of campaign within the company , I always try to have a hands on meeting out of the gate. I explain what the goal of the plan is and walk everybody through the process in my mind. I explain what I think everybody can do to co tribute and I show examples of what role I will play to support each of them. I do this with excitement and energy to uplift the team and get everyone thinking of ways to help. It shows everyone the direction we must go to win as a team”.

Being a “boss” is the wrong term in this day and age. “A Boss is “bossy”, a leader is part of the team”, said Patrick Mackaronis. The most beneficial thing that a member of a team or startup can take away from directions of their superior, is that the leader is on the same team with them. A leader is just as vested into the project as all team members are and that the leader cares about everyone having the support and tools necessary to help them achieve their individual goals which ultimately help the team win.

Motivation is key for startup’s. Energy and positivity must exist. A true leader will motivate their team unintentionally as they always will be working hard and giving off the appropriate positive energy that must exist to win. Always remember to be a an effective boss, you must be a team member and leader first.

Life working for a Tech Startup

Do you wake up in the middle of the night thinking about development, app updates, or technology bugs ? Are you aware of the local investment banks or hedge funds in your space? Do you read all of the current events, news, updates and blogs from industry leaders discussing multi billion dollar Acquisitions? If you answered yes to these questions, then congratulations, you are a part of the tech revolution. Whether you are a founder or working at a startup, you understand the pain and the glory of being part of the wonderful world of “tech.”

There are many amazing events that take place in being on a startup team. One of the greatest aspects of being a part of the startup world is that you are surrounded by people who are extremely talented. We believe that when we join together, there isn’t anything we can’t accomplish. Brilliance is celebrated and the average ways of the past are old news. The environment is exciting and fast paced and more ground than ever is covered each day by getting the team members working together and in sync. Each day is a new day to set goals and shatter through them.

At Brabble, Social Media Company as well as many other great startup companies, they believe in creating an environment that allows the most creative minds and talented individuals to move the needle and make the project grow. Great companies aren’t built by putting a bunch of people on a team who all grew up the same and who all have the same experience. Bringing people together from a variety of experience and points of view allows us to be bigger.

Patrick Mackaronis, Brabble CEO says “My time is normally spent focused on raising money, advancing the technology, building marketing plans and keeping the team motivated. I’m an enormous believer in team work. There can be unbelievable talent on team that has the ability to move mountains and make the company grow, but if these players do not work together and get in full communication and be in sync, then the project will suffer, team work is a must, motivating the team is a must.”

Technology is something that will always exist. Something that will always require fresh minds and new points of view. If you have passion, vision and a commitment to disrupt the norm that exists today, maybe it’s time that you joined the technology revolution and seek to join a startup team today.

Why college students prefer to work in the startup industry

Today the startup industry has become more relevant than ever. Where years ago it was the norm to go to school, get your degree, graduate and begin wearing a suit and working a 9-5 for a corporate gig, today a large percentage of college students want to work for startup’s when they graduate. Why is this?

Well the first reason is today in 2016, with technology at the forefront of nearly everybody’s day, college students are inspired about being a part of something that they get, something they use, something that can make a difference. With a technology being so easy to follow different industries, influencers and thought leaders, almost everyone is exposed to the life of a startup community.

The dress code is relaxed , the environment is friendly and most of the time the business is based around something that people in their 20s understand more than the older demographic. College students today want to be able to contribute to their job after college and not feel like they are a needle in a haystack working at an enormous company where it may take 20 years to work your way up and become noticed. While startup’s usually have some of the hardest workers in the workforce, it’s an environment and culture that is changing the way college students think about their future and career path.

Social Media Company, Brabble CEO, Pat Mackaronis says ” At Brabble I try to create an environment for my team that is laid back, yet focused on teamwork and results. I want my team coming to work loving their job, as long as we are working together and hitting goals everybody wins as a team. ”

Today with headlines all over the Internet and social media it’s hard not to get inspired by such amazing companies that are going public and getting acquired lead by the youth of society today. “From Instagram, to Whatsapp going for sale prices in the billions, and companies like Facebook and Linkedin with monstrous multi billion dollar valuations , I would say this should motivate just about every college student out there today to want to be part of a startup company”, Said Pat Mackaronis.

5 tips on what it takes to be a successful entrepreneur

Starting a business is a lot of work. Anyone who tells you it’s not is either lying or has never actually started one themselves. The hours are long, sacrifices are great and you are assaulted with new problems and challenges every day with seemingly no end.  If you don’t have the constitution to weather these things, your business could implode on you faster than it started. You have to marry your business. The below are 5 characteristics of successful entrepreneurs.

1. Strong leadership qualities

Leaders are naturally born as leaders. A leader is someone who values the goal over any unpleasantness the work it takes to get there may bring. But a leader is more than just tenacious. A leader has strong communication skills and the ability to bring a team together in order to reach a goal.

2. Highly self-motivated

Nobody makes progress by sitting back and waiting for it to find them. Successful people go out into the world and create. Typically, leaders enjoy challenges and will work tirelessly to solve problems that confront them. They adapt well to changing situations without unraveling. They constantly motivate their team.

3. Strong sense of basic ethics and integrity

Successful people maintain the highest standards of integrity because, at the end of the day, if you cannot prove yourself a credible business person and nobody will do business with you, you are out of business.

4. Competitive spirit

Entrepreneurs like to win. In business it’s a constant war with competition to win business and grow market share. It’s also a personal challenge to use all of this to focus inward and grow a business from nothing into a powerhouse that either makes a lot of money or is so effective that it is sold or acquired for a profit as well.

5. Understand the value of a strong peer network

In almost every case, entrepreneurs never get to success alone. The best understand it takes a network of contacts, business partners, financial partners, peers and resources to succeed. Effective people nurture these relationships and surround themselves with people who can help make them more effective. Any good leader is only as good as those who support him. Always nurture your relationships.