Facebook “Like” Button = Improved Communication

The following is a post about Facebook and their Like button by Brabble CEO and Founder Patrick Mackaronis.

There is a feeling among millions of Facebook users that its “Like” button leaves a very limited scope to communicate a non-typographical response to a piece of content. Facebook is all about communication at the end of the day, and anything that limits the ability to communicate goes against the spirit of all that Facebook has come to symbolize.

All Facebook Users are not Equally Communicative

The popularity and usage of Facebook’s Like button arises from the fact there are many Facebook users who may not be very expressive about what they want to convey. So the Like button provides them with an effective option to communicate their reaction without having to actually write a single word. However, the effectiveness of this button is obviously very limited. It fails to differentiate between great liking and average liking. The user of this button has to be content with just a simple “Like” and can do no more with it.

Incentive to Write Well

If Facebook expands the scope of the Like button to include, say, ratings from 1 to 5, or introduce more expressions of appreciation, approval, or even disapproval, both verbal as well as graphic, it can serve as an ideal incentive for the writers to write well. It will enhance the overall interaction between the writers and the readers on the social network. In absence of a response, any good writer is likely to get discouraged with the social network after some time. Quality of content on Facebook certainly needs a facelift, and it can happen only when there is more responsiveness and reactions to a writer’s words.

Motivation for those who Write Comments

Since the same expanded response possibilities would apply to those who write comments on a friend’s Facebook page, the quality of comments would also be enhanced. At present, if any comment deserves a polite disapproval or a thumping approval, there is no option to be so expressive, except writing another comment about it. Those who are not verbose have to be content with only a single choice of expression, “Like.” Multiple choices of expression can change all that, and the entire Facebook experience can get enriched substantially for everyone involved.

Ratings Button can be Optional

There will be some social networking users who may not prefer their content to be rated by others. So the ratings button, in whichever form, can be made optional. The users who do not want it on their Facebook page can hide it with the click of a button. This eliminates the scope for any controversy, and provides a perfectly democratic field for all Facebook users who love to give a vent to their creative thoughts on this wonderful social networking medium.

Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.

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