The following is a post by Patrick Mackaronis.
Regardless of the size of a new business or company, many industry leaders are turning towards social media websites like Facebook to reach out to larger population of potential customers. However, not all companies are aware of the best business practices to use when using Facebook in this manner. Here are a few tips to consider when setting up a Facebook for businesses.
Facebook for Businesses: The Difference Between Profiles and Fan Pages
When first creating an account on Facebook, new users will be asked if he or she wishes to create a profile or fan page. What is the difference, and which should be used for a company or business? Simply put, this depends on the approach a company wishes to take in order to reach out to new customers.
For example, Facebook profiles are meant to be more personal in nature. Sharing personal photos, links, or personal status updates are commonplace with profiles since these accounts are usually managed by one person. Businesses can use profiles to reach out to a target customer population by creating a profile for a company mascot, for example. However, individual company employees should steer clear of creating profiles as Facebook requires the user to include personal information for profile accounts. In addition, other Facebook users become “friends” of profiles and have the ability to comment on the company’s profile page. In many ways, this can be dangerous for the business, especially in the event of negative (and sometimes vulgar) comments from other users.
As an alternative, companies may wish to create a fan page on Facebook. In this instance, personal information is not needed in order to create a fan page and multiple account users can manage one page at a time. Company logos, events, and photos can be used on fan pages as well, however the account manager can limit the interactivity of other Facebook users on the company page. Furthermore, other Facebook users become “fans” of a fan page and are substantially limited to how he or she can interact with or alter content on a company’s fan page.
Update Content Regularly on Facebook
Perhaps the biggest downfall that companies using Facebook notice in advertisement success rate is lack of consistent and updated information. When using Facebook for businesses to reach out to new customers, companies should designate a department, team, or employee as being responsible for updating their profile or fan page regularly. For best results, companies should update Facebook at least once a week. These updates need not be major and can simply be sharing a new photo, internet link, or status update.
The two tips mentioned above can serve as a great start for any company thinking about using Facebook for their advertising methods. As social media continues to grow in number of users and popularity, companies would be well-advised to try their hands at other networking sites as well.
Patrick Mackaronis is the CEO and Founder of Brabble, and can be reached on Twitter at @patty__mack.